Tim Gentry, global revenue director at Guardian News & Media and Pangaea Alliance project lead, said: "As the world becomes more complex and networked, Pangaea will give advertisers one single programmatic solution for driving influence at scale, allowing them to get cut-through in an increasingly fragmented market using the latest ad serving technology.
Four of the world's most influential and innovative publishers are today unveiling the Pangaea Alliance, a new digital advertising proposition that will allow brands to collectively access a highly influential global audience via the latest programmatic technology.
Ease of use: Pangaea creates a uniform, media-rich experience across one simple programmatic buy.
Pangaea also allays advertisers' concerns about the 'black box' of programmatic spending - brands can be safe in the knowledge their creative is appearing next to quality content.
In the fast-developing area of programmatic trading, it makes sense for us to collaborate with other leading news companies to gain first mover advantage through a powerful global alliance.
Facebook and Twitter can also see where else people go online, which can help them sell their users' attention to advertisers.The third big development has been the rise of real-time bidding, or "programmatic buying", a new system for targeting consumers precisely and swiftly with online adverts.
After a slow start China now leads the pack in using the CDM, accounting for 61% of the market in 2006, which was worth nearly $5 billion.The logical next stage for the CDM is a switch to a "programmatic" approach.
But Mr Norgard's sixth is typically too complex and ambiguous to be stuffed into tight programmatic categories.
However, a "red-red-green" alliance (SPD/Left Party/Greens) still looks unlikely, at least for the foreseeable future.Yet the result of the programmatic efforts could be different.
All these influences appear in his music, but not in a doctrinaire or baldly programmatic fashion.
They have also blocked some websites carrying the hardliners' views.The man who will almost certainly take over from Mr Jiang as general secretary after next year's congress, Hu Jintao, has praised the July 1st speech as a "Marxist programmatic document".
