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Another factor that may slow the discussions is the coming shift by Nielsen to reporting ratings by commercial viewership rather than program viewership.
Finally, TiVo offered its own take on how the ads performed, gathering its data not from online plays but rather from its viewership data based on actual commercial retention relative to overall program viewership.
CIRP estimates that proprietary program viewership ranges from over 80percentt of HBO Go subscribers who have watched at least one episode of Game of Thrones to less than 40percentt of Amazon Prime members who have watched at least one episode of Transparent (see chart).
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During the May sweeps period, the program's viewership declined 13percentt in total households, compared with the prior May, and was down by 25percentt among viewers in the 25-to-54 25-to-54 25-to-54ing to Nielsen.
Though badly trailing his competition on Fox News (Brit Hume) and CNN ("The Situation Room"), Mr. Carlson's program increased its viewership by 24percentt in February 2008, compared with a year earlier, to an average of 430,000 viewers a night, according to NBC's analysis of data from Nielsen Media Research.
This indicates that Twitter TV can be used as an important tool to reach audiences beyond a program's core viewership".
The program's average viewership of 8.5 million is up 6% over a year ago and is at its highest level in eight years.
However, "The O'Reilly Factor" remained the top-watched news program in total viewership, outpacing Kelly's total audience by approximately 250,000 viewers. .
Executives at Anheuser-Busch recently said the company would continue its BudTV.com initiative, which features dozens of original programs, despite disappointing viewership since its February introduction.
Despite being embraced by many critics, the show struggled for ratings even at HBO, which has a history of airing programs with low viewership.
Worse yet for broadcast television: Viewership for premiere week is typically about 10% bigger than the regular season as audiences sample new and returning programs, according to research compiled by Horizon Media's Brad Adgate.
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