Like their great-grandparents, who grew up in the Great Depression, young consumers today, the authors say, will be permanently changed by coming of age during a profound economic downturn.
They lead people to liken him to Franklin Delano Roosevelt, the president who dealt with the last century's most profound economic downturn.
But cautious and cooperative were not how Mr. Harper was feeling just weeks after failing for a second time to win a political majority for his party and smack dab in the middle of the most profound economic downturn in Canada since the Great Depression.
Global businesses will still hire too, but may ask their graduate recruits to work abroad at first, he thinks.The most profound effect of the downturn may be not on employers' thinking, but on graduates'.
"This downturn is more profound because it has hit the largest customer base we've had," he said.
As mayors, we will redouble our efforts to protect our communities from diminishing air quality, flooding, fires, extreme weather, famine, drought, economic downturn and other profound risks posed by climate change.
But, as travellers and investors alike will know, the downturn is having a profound impact on airlines, which have reduced capacity and the range of seats they offer.
In his view, the current troubles in the electronics industry do not represent merely a cyclical downturn, but a more profound structural decline.
All recessions have cultural and social effects, but in major downturns the changes can be profound.
There have been two such periods before the current one, and both of these earlier downturns changed our culture in profound ways.
