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At the time, Chief Executive Jonathan Schwartz justified spending that kind of money on the profitless venture for the exposure it would give him to millions of potential customers and software developers around the world.
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Remember the tech-IPO boom years of the late 1990s, when profitless Web companies went public by the dozen and made fortunes for their venture-capital backers?
Nor does cheap mean profitless.
"It's profitless prosperity," Mr. Betty said.
High-quality child care is similarly profitless.
The growth in the 1980's was largely profitless.
China is already on the verge of profitless growth.
High costs can make for a profitless prosperity.
Hence the profitless prosperity offered by strong car sales in recent years.
Venture philanthropy?
The iPod: A doomed foray into the saturated, profitless market of commodity MP3 players.
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