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In fact, the deal first bore fruit late last week when Google added BlogSpot to the network of sites that carry its highly profitable text ads, which are keyed to the content of the page on which they appear.
Furthermore, Timotheus Hoettges, CEO of Deutsche Telekom, recently was complaining that a company like WhatsApp (a few months ago acquired by Facebook for 19 billion dollars) is using Telekom infrastructure to virtually destroy a whole business area of Telekom -- the once profitable text messaging.
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Results are sent back instantly to the publisher and integrated within its ad serving systems allowing the most profitable semantic ad (display or text) to be displayed.
Third, the wireless carriers are not certain that the political text contributions will be profitable enough.
That text messaging is so profitable to wireless providers appears to be a happy accident, seeing as they were initially developed as a service to the hearing impaired.
Google has a clearly dominant position in Internet searching, which has served as the foundation of a fast-growing and highly profitable advertising business built around placing specific text ads close to Web queries on similar subjects.
It is hugely profitable for companies to segregate voice, data and text into different plans and to force customers to buy a different plan for each device, like a phone or a tablet.
The carriers' logic: Selling games, songs and text-messaging services is much more profitable than plain-old phone calls.
Placing voice calls, sending and receiving short text messages, updating birthday lists, are all nice profitable businesses.
Text 2 However projections indicate it will be profitable in subsequent years.
Yet the company did little to innovate in the areas of Internet search or text and file searches on the PC until it discovered how profitable search had become for Google.
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CEO of Professional Science Editing for Scientists @ prosciediting.com