We'll take our four key variables (ARPU, Monthly Churn, Gross Margin Percent and CAC) and use them to understand how profitable our subscribers are.
In one campaign alone, SBC was able to reach only its most profitable potential DSL subscribers, without significant marketing expense.
But until now AOL has barely marketed the add-on high-speed service for fear of cannibalizing its profitable low-speed subscribers.
He has extended the brand to a PBS television series, "America's Test Kitchen," and Web site, which he says is profitable with 16,000 subscribers paying $24.95 a year, or $19.95 if they already receive the magazine.
The New York-based company is already profitable, with 140,000 subscribers buying either its fragrance subscription or its Deck of Scarlet makeup service that launched last fall, co-founder and chief executive Mariya Nurislamova told me.
Although still massively profitable, ESPN's cable subscriber revenue growth has slowed because of the increase of such cord-cutters or "cord nevers"– a sore point with Wall Street analysts who follow its parent company, Disney.
Rutland Telecom's first project, in the village of Lyddington, became profitable with just 40 subscribers.
The latest is that EA, the game's publisher, says that it will be profitable with only 500,000 subscribers.
It's not clear whether Dropbox is currently profitable, but boosting paying subscribers — Business it Dropbox's highest service tier and costs $15 per user per month at a minimum of five users — will undoubtedly help the company firm up its bottom line as it gears up for an IPO and seeks to avoid the fate of Box, whose own public offering has been delayed.
