Which is just the reaction that the energy giants are relying on: that it's a subject profitable enough for them and dull enough for us that no one will really bother to challenge their perks, many of which date back decades.
Furthermore, left unfettered, commercial developers may be inclined to prioritise the most 'profitable' subject areas and forms of knowledge (Clegg, Hudson, & Steel, 2003).
The battle between live art and its more profitable, stationary counterpart is the subject of a new work by Moving Theater.
And the future of "Today," its most highly visible — and profitable — show, has been the subject of conjecture after a ratings decline put it second to its longtime competitor, "Good Morning America".
Until recently, there was little reason to suspect that within these wildly profitable organizations, cheerleaders — those archetypal subjects of envy and lust — were being mistreated and underpaid.
Our cover subject is one of the more profitable companies on our list, BMW.
Politics and playwriting have rarely been a profitable match, particularly when reasonably current affairs are the subject.
In broadcasting, the normal reason for a programme coming under threat is that the subject matter has become less popular or profitable.
The international airline industry is complex, dynamic, subject to rapid change, innovation, and marginally profitable.
HEFCE said private providers "may only focus on those subjects, and those students, that are most profitable".
