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It is a small but potentially profitable niche.
He also seems to have found a profitable niche.
The difficult question is how to find that profitable niche and protect it.
Only formidable marketing can overcome such barriers and create a profitable niche for the Smart car.
"We hope it can come to occupy a small, but significant and profitable niche," he added.
Asked whether Tesla might simply turn out to be a profitable niche carmaker, Shah disagreed.
By harnessing diversity, Griffiths created products that could connect more NY farmers to profitable niche markets in New York City.
In acquiring Thacher, K2 adds a profitable niche of "construction integrity monitoring," or providing oversight to big real estate developments.
Dell, famously, has carved out its profitable niche by selling direct, first by telephone and now via the Internet.
Motion Computing was one of the first companies to really try to make tablets running Windows into a profitable niche.
AT&T's emphasis on its business customers is its most recent effort to find a profitable niche.
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