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But whereas the competition invariably cuts 'best buy' rates to more profitable levels over time, Investec doesn't have this option because of the way its rate is calculated".
"I was looking at being able to secure some prices that were finally going to put us at profitable levels," he said.
At the same time, the startling strength of the dollar in currency markets this summer has made it very hard for G.M., Ford and Chrysler to price their cars at profitable levels, even when auto sales have been fairly strong.
He's now joined by the even more ruthless Dr Luke: the pair's collaborations take merciless catchiness to ever more terrifying and profitable levels, earning them 2011's US songwriters of the year award.
He tries to remain stoic, reminds himself that plenty of people have it worse, and keeps the faith that maybe, someday soon, corn and bean prices will finally rise to profitable levels.
To move along the learning curve faster, though, companies need instead to focus engineering, as well as marketing and sales, on the time it takes to reach the break-even and then sustainable profitable levels of sales yield.
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"It is a difficult task to turn around a company like Holt from where it was to a profitable level," he said.
In fact, I did do that, and I believe that it had a large effect on our return to a profitable level of sales.
Mr. McCourt, however, said he did not think that the new software would turn the PlayBook into something that could be priced at a profitable level and still attract buyers.
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