The phrase "profitable content" is correct and suitable for written English.
It refers to any type of content that generates profit, such as a successful marketing campaign or a popular blog post. You can use it when discussing content creation and marketing strategies. Example: "In order to attract potential customers and drive conversions, it is essential to produce profitable content that resonates with your target audience."
Michael Grade appeared to have a strategy of "profitable content" when appointed.
On the downside, you can't have a credible "profitable content" growth strategy if you don't own the content".
Grade had spoken the right words with his "profitable content" strategy but had presided over the decimation of ITV's capacity to deliver it.
But some analysts have questioned the wisdom of spinning off some of Sony's profitable content businesses — which could cut off much of the company's access to their profits — while keeping its unprofitable electronics divisions.
And the "profitable content" strategy pursued by both Allen and Grade – come up with the idea in-house (so you own it), make it a hit on ITV then clean up in the expanding global marketplace for hit content and formats – has also failed to fire.
For one, it holds some of the most in-demand and profitable content available on television.
The action benefits big telecom companies by effectively strangling less-profitable content providers that couldn't afford the higher costs of the content blocking and fast-track systems. .
And as the founder Jonah Peretti put it in a memo to staff, it's reaching an important audience: "The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers".
CBS said that what it characterized as "strong growth in the sale of more profitable digital content" was offset by lower sales in print.
The AOL Anywhere wireless-and-Internet appliance initiative has gone nowhere; downloading music for a price is developing at a snail's pace; and profitable broadband content is a code that's yet to be cracked.
GoPayforit's main pitch, however, aside from claiming to be more profitable for content owners than competing online payment offerings, is that the service is more convenient for consumers.
