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In the academic community, social media offers a chance for collaborative work, networking and profile building.
Sometimes though, the potential damage of what you say has to be recognised as outweighing the success of profile building.
"It's not unlike public relations," Joseph F. Pescatore, executive director of UBS's hedge-fund services unit, said, referring to the profile building.
On an island where everyone is supposed to be equal, the privileged often keep a low profile, building scruffy walls around a well-appointed house, say, or drinking beer in their living rooms rather than in the local bar.
It also conducts "profile building," in which managers who are not invited to participate in its own introduction events are speakers at prominent conferences held by third-party organizations, like the Global Alternative Investment Management Forum.
I believe it's very important for the director to be high profile, building networks, establishing partnerships and looking at opportunities for support and collaborative working – I have a great team of managers and together we have set the vision for the museum.
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But for many corporations, their name on a high-profile building translates into prestige and a marketing opportunity.
After years of high-profile building projects in both Manhattan and Atlantic City, Mr. Trump said that he found building in Westchester challenging on several fronts.
Now, we wouldn't dream of insuring 1,500 or 2,000 employees in a high-profile building in a major city.
But at least one high-profile building that is under construction plans to sell off floor plans: the Extell Development Company's 90-story hotel/condominium tower across from Carnegie Hall — One 57, at 157 West 57th Street.
However, documents seen by the Guardian reveal that Apple's automotive team is housed in a low-profile building several miles from the company's glamorous new Cupertino campus, which is currently under construction.
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CEO of Professional Science Editing for Scientists @ prosciediting.com