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But the less controversial, and less known, "Token Economy," written for a professional readership, had the more profound influence.
Sexual Behavior in the Human Male created a sensation; although it was intended for a professional readership and was largely statistical in format, in the year of its publication it ranked fourth among nonfiction best sellers in the United States.
Rather, it is a condensed and updated presentation of familiar arguments laid out in the author's 2007 Proust and the Squid: The Story and Science of the Reading Brain, presented for a professional readership (a Squid pro pro, if you will), followed by a chapter taking stock of the author's ongoing literacy projects worldwide.
The Lancet, the British Medical Journal, Proceedings of the Nutrition Society, and other prominent journals used the term "Asian Rickets" throughout the period covered by this paper, and well into the 1980s, to the apparent satisfaction of their wide professional readership, and even in articles actively disputing theories of unusual Asian susceptibility.
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Science news blogs with large and professional readerships may be most worthy of one's time investment, as they tend to contain a variety of findings in one outlet.
Writings on generation in English, available to a lay and professional English readership, were not confined to English authors, but also consisted of a wide array of translations of European-authored works, both from vernacular languages and from Latin, the international language of knowledge and culture.
That replicates the traditional newspaper model, where editorial control comes from the top down, where the content is produced by a narrow group of professionals and the readership is similarly elitist (it's hard to imagine millions of online newspaper sign-ups).
A look back through early issues of Stylist confirms that many upmarket brands were happy to be associated from the start – keen to tap into the magazine's target readership of professional women in their 20s and 30s.
These books become a critical component of professional credentialing, yet their readership is limited by the same kinds of access barriers endemic to subscription-based journals: The scholarly books are quite expensive, and increasingly fewer libraries can afford to purchase them.
It will attract an interested readership among professionals working in such fields as education, management and leadership, social work, and psychotherapy.
The book should be of value to a wide readership including professionals and students in agriculture and forestry.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com