Getting on air as a caller can be great experience as you get your voice live on air and you get to interact with a professional presenter and if you can be entertaining it is a good sign that you will make a good presenter.
Crimewatch also carefully differentiates the professional TV presenters – Ross, Jill Dando, Kirsty Young – from the investigating detectives.
His customers range from "senior execs in household name companies" to medical professionals, actors, presenters, politicians and beyond.
Instead, they all spoke through the big flat tombstone-face of Robert Peston, who briefly became a kind of universal medium through which people could scream their fury at the world, and see that scream transformed into the half-chortling limpness of a professional news presenter.
Think the ultra-professional sports presenter, Clare Balding, or other women proud to be a lesbian, such as crime writer Val McDermid, performer Amy Lame, EastEnders veteran Pam St Clement, comedian Sue Perkins, and politician Angela Eagle.
The French women's minister, Pascale Boistard, tweeted that the advert did not seem to be "a good way to highlight professional equality" among presenters in TV.
Ever the professional, BBC news presenter Simon McCoy bravely soldiered on and presented his piece to camera on police proposals for "drunk tanks" at 10.01am while clutching the copier paper.
BBC Worldwide has taken a minority stake in the production company co-owned by George Clarke, the professional architect and presenter of Channel 4 series Amazing Spaces and the Restoration Man.
HF The awards show intro is often the graveyard of many an otherwise-sterling performer: reading out painfully scripted "gags" and sonorously awful cliches about the film-making process to a packed house of uber critical professionals regularly reduces presenters to rabbit-in-the-headlights terror.
I recently spoke with Holley Henderson, author of Becoming a Green Professional, consultant, and presenter at Greenbuild.
