Many professional presenters have done a spot on in-store radio stations so whenever you are in a shop with in-store radio blaring over the speakers ask a member of staff for information.
Instead, they all spoke through the big flat tombstone-face of Robert Peston, who briefly became a kind of universal medium through which people could scream their fury at the world, and see that scream transformed into the half-chortling limpness of a professional news presenter.
Crimewatch also carefully differentiates the professional TV presenters – Ross, Jill Dando, Kirsty Young – from the investigating detectives.
Think the ultra-professional sports presenter, Clare Balding, or other women proud to be a lesbian, such as crime writer Val McDermid, performer Amy Lame, EastEnders veteran Pam St Clement, comedian Sue Perkins, and politician Angela Eagle.
His customers range from "senior execs in household name companies" to medical professionals, actors, presenters, politicians and beyond.
Ever the professional, BBC news presenter Simon McCoy bravely soldiered on and presented his piece to camera on police proposals for "drunk tanks" at 10.01am while clutching the copier paper.
BBC Worldwide has taken a minority stake in the production company co-owned by George Clarke, the professional architect and presenter of Channel 4 series Amazing Spaces and the Restoration Man.
I recently spoke with Holley Henderson, author of Becoming a Green Professional, consultant, and presenter at Greenbuild.
The Inspired By Muhammad campaign on the London Underground, bus stops and taxis will feature pictures of Muslim professionals including TV presenter and Islam convert Kristiane Backer.
The French women's minister, Pascale Boistard, tweeted that the advert did not seem to be "a good way to highlight professional equality" among presenters in TV.
