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Take particular care with your professional headline (the one-liner under your name).
People mistakenly think that their professional headline and their current job title are the same thing, but they are not.
When people scan their search results the two things that they always see are your profile picture and professional headline, which brings us on to the next point.
Make sure you have a recruiter friendly LinkedIn profile with a strong professional headline, for example, "John Smith – experienced chartered accountant".
Think about the keywords they might use and include them in your profile summary, making sure that you put the most important ones in your professional headline.
George Vezza, managing director of Nestlé Professional, headline sponsor of the awards, said: "The many meanings of good food out of home are all associated with a better life and that is what we stand for".
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Pavlova's personal life was undramatic apart from occasional professional headlines, as when, in 1911, she quarreled with Mordkin.
Write professional headlines.
Our association is regularly questioned by anxious parents or by health professionals after headlines on residues in breastmilk have been issued.
And in January she made history as the first Connecticut woman to headline a professional boxing card.
Describing a professional woman, in a headline about her professional role, as a "grandmother" isn't only reducing her to her familial role, but also implies a hint of shock at the idea of older women's capability.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com