The Shinnecocks' professed values are communal and anti-materialist, and "for the benefit of the tribe" is a kind of mantra.
Maybe one of the biggest ironies in this case, though, is how conservatives will have to tie their own professed values up in knots to argue their position.
Coca-Cola's long heritage of making noise about bringing people together gives it an edge over the many other Super Bowl advertisers that profess related values.
Instead of merely comparing pledgers' sexual behaviour to non-pledgers' no matter how different their views on sex, religion, and so forth Ms Rosenbaum compared adolescents in each group who profess similar values.
We may have national interests (not letting bad people invade our NATO allies, for instance, which we haven't), and we should profess universal values (not letting helpless people get killed in large numbers, for instance, if we can realistically hope to stop it).
They think professed Western values are a cover for self-serving positions, and that the 'international community' is largely jury-rigged.
From the start, Thrasher professed the values of punk-rock, the renegade music of the era; its articles, interviews and photos had a swagger, a recklessness.
She understands that, for all that the members of this demographic profess to value intellectual companionship in a romantic partner, that model doesn't work for everybody.
While both sides publicly profess to value each other and say they want to negotiate in good faith, they have been trading barbs and accusing each other of collusion, chicanery and, of course, greed.
If you made a list of things lawmakers of both parties profess to value at all times — like "jobs," "opportunity," "veterans," "law enforcement," "firefighters," "safe streets," "small business" — and plugged them into a Congressional bill-writing app, you would probably end up with something like the Veterans Job Corps Act of 2012.
