Competing Japanese products, where they existed, faced import tariffs.
It is hard to identify other consumer products where people get so passionate.
These are high-risk, illiquid, unregistered products where there is tremendous valuation uncertainty.
"It is easier with products where consumers are aware of the sourcing," Ms. Gadd said.
"Oftentimes you have local products where the idea is really good, but the execution lacks.
The focus should be on the sectors and products where the highest risks exist, and this information is readily available.
"That's important in a world of dangerous products, where you have exploding tires and cars that overturn".
I love cultural products where you can see the effort people put in to make something weird and unlikely".
There were a significant number of products where no sales at all were made at the higher price.
"Britain's real skill is putting together superbly engineered products where our high labour cost isn't important," Mr Cooke says.
"We had tactile resources, the military, federal, state and local law enforcement agencies and information technology using several products where each one of these had a role".
