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During the presentation, Jia -- who has adopted a Steve Jobs-like wardrobe of blue jeans and black shirt -- repeatedly emphasized how his company's products were superior to those of far more established rivals, including Apple and Samsung.
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Monsanto's motives in attacking the organic industry are obvious: Monsanto's seeds and chemicals are banned from use in organic farming, and a large part of Monsanto's messaging is that its products are superior to organics as tools to boost global food production.
It is a "massive misconception" that gluten-free products are superior, says Sioned Quirke, a dietitian and spokesperson for the British Dietetic Association.
German industry representatives tend to play down the importance of exchange rates, preferring to emphasize other reasons their strategies and products are superior to those of competitors.
Progress is likely to be retarded, these people say, because companies will be unwilling to devote resources to developing products, even if the products are superior to existing programs, for fear of legal reprisals.
Of course the parents who will send their kids to Avenues don't have to be told that for-profit, market-driven products are superior to their public counterparts.
Certainly the pharmaceutical companies that sell the brand-name drugs would argue that their products are superior to generic alternatives and that reducing the share of name-brand prescriptions would hurt patients.
It is irrelevant if other products are superior or less expensive.
In such situations, companies attempt to persuade consumers that their products are superior, and thus should command a higher price.
The mechanical and elution properties of commercially available premixed antibiotic-loaded bone-cement products are superior to those of hand-mixed preparations.
Burton says Oracle's products are superior because they support "killer Java technology" that makes it easy to write and deploy Internet applications.
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CEO of Professional Science Editing for Scientists @ prosciediting.com