The market is highly competitive, with dozens of new products introduced every year.
Among the company's first products, introduced in 1982, was its Ol' Roy line of dog food.
Harry Potter products introduced a year ago did not sell well, so retailers ordered cautiously this year.
It was one of several new Internet-based consumer products introduced recently at the Showcase technology conference.
Mr. Seiple said ProLogis's research showed that in manufacturing, "for every three products introduced, only one product gets taken away".
Amgen, meanwhile, has relied for its runaway success mainly on two multibillion-dollar products introduced around 1990.
The first two products, introduced in August, come with premium prices -- $359 for a mixer and $209 for a blender.
Kellogg aspires to earn 15 percent of its annual revenue from products introduced in the last three years.
EMC's new Symmetrix DMX computers cost as much as $4 million and offer twice the performance of Symmetrix products introduced 12 months ago, a spokeswoman, Anne Pace, said.
The breadth of products introduced during Mr. Shepherd's tenure as a prominent manager established Texas Instruments as a force in the electronics industry.
That performance put it in the top 2percentt of all food products introduced in the last six years, according to Information Resources.
