Stone Atwine, co-founder, Remit.Ug, Kampala, Uganda, @StoneAtwine Customer education is crucial: This includes product awareness, value-added services awareness and education against fraud in the mobile money ecosystem.
The index measures variables like product awareness and intends to address the concerns of marketers about Internet advertising as the medium comes under scrutiny as never before.
It seems charities, if they're not creating apps for a specific fundraising campaign, are creating apps for "product awareness" or services – building on brand recognition rather than creating revenue.
For now, he said, the company's strategy is to keep up its marketing for product awareness purposes, and to wait for the day when the retail systems improve.
"Our analysis shows that most mobile applications are not generating profits and that many mobile apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun," Ken Dulaney, vice president and analyst at Gartner says.
Bill Byrne, who runs a public relations firm in San Diego and works for several outdoors brands, said: "Graphic take-offs or blatant use of a brand's likeness without consent is one way a lot of brands build product awareness or controversy.
Embeds generate product awareness, referral traffic, and eventually ad views.
Accompany also represents a chance for manufacturers interested in quickly boosting market share and product awareness.
It can be used to generate brand loyalty, product awareness, sales, and improve profits.
We introduce a product awareness model that focuses on a shared composite product and the propagation of awareness in it.
