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Each customer was asked to strip any plastic product wrapping.
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All his adult working life he had been a product, wrapped up and presented to the public.
Even the baguette is under attack from le sandwich, often made from "Harry's American Sandwich" bread, a sliced product wrapped in decidedly unFrench plastic bags.
A recent print campaign for the Marc Jacobs Collection shows Victoria Beckham, née Posh Spice, wearing Marc Jacobs clothes and sunglasses and emerging from boxes and bags that bear his name — she is a human product, wrapped.
We're sleepwalking through supermarket aisles, shopping malls and online retailers, consuming without opening our eyes or acknowledging the product wrapped in plastic that we're holding in our hands.
Don't go after the latest insurance product wrapped in a, you know, a life insurance, sitting offshore, if you're an American person.
There is definitely a value in having a simple digital or physical storefront, and with the rise of home DIY and makers, it's a great way to get product wrapped up in some solid content.
Farmers spray that product wrapped with a variety of other tested and untested toxic chemicals, which EPA, perversely, calls "inerts".
Harvey says, "If you want to get paid for your idea, wrap it in a product, wrap your product in a brand, wrap your brand in a business, and build it 'til you sell it".
She sells a product wrapped in our fears; her business is instilling a victim-complex into White America by drumming up paranoia about "Islamic Supremacy" and "creeping Sharia".
What brand advertising can do is enhance an acceptable product, wrap it up in what Goodstein calls "an image and a mystique". The consumer comes to believethat all athletic shoes, or cosmetics, or cars, are not created equal; that only a particular brand will successfully communicate who he is to the rest of the world.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com