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Exact(17)
For retailers, focusing on product uniqueness first, instead of whether consumers feel they have unique product preferences, puts the cart before the horse.
Specifically, we demonstrate that (a) consumers higher in trait narcissism configure more unique products (while controlling for self-esteem and need for uniqueness) and (b) state narcissism can be primed via marketing communications to influence product uniqueness.
With product uniqueness and authenticity more important than ever, how might you better control the making?
The scale for product uniqueness was drawn from Aspelund and Moen's (2005).
In contrast to our expectation, product uniqueness was not a major factor.
In this study, firm age, product uniqueness, and domestic growth opportunity are selected as key influences.
Similar(43)
Stores that traditionally do not sell music might be coerced by these products' uniqueness to experiment.
We are selling quality and product-uniqueness in a market segment filled with competition.
If you've figured out what makes your product unique, try to figure out how to transfer that uniqueness into the format you plan on using.
As a by product a uniqueness result holding for both bounded and unbounded bodies is derived.
It will also try to produce a certain pricing approach to measure the level of residential product price uniqueness.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com