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When asked about Lululemon's product tags and the claims about vitamins and minerals, he said, "That's coming from the manufacturer.
The fabric, according to product tags, "releases marine amino acids, minerals and vitamins into the skin upon contact with moisture".
Matrics, a privately held company in Rockville, Md., makes radio frequency identification systems that transfer small bundles of information embedded in product tags to wireless readers.
Conceiving inventory-management software that helps a retailer make the best use of electronic product tags, for example, might be something best done by system designers in the United States working closely with the retailer.
A radio identification system uses electronic readers to retrieve digital data stored in microchips embedded in plastic product tags, with metal grids around the chip that serve as an antenna.
New product tags equipped with microchips and tiny antennas could one day make it easy to scan all the groceries in a bag simultaneously, allow businesses to locate any item in a warehouse instantly and enable the Defense Department to better manage inventories of mundane necessities like meals and spare boots.
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Pepsi's SoBe Lean boasts on a product tag that it "acts like liquid liposuction".
"This is what weaving's all about," she said, admiring the execution, and noting that each product tag gave the name of the artisan who made it.
OpenTag integrates with Google's analytics services and Google's own, free tag-management product, Tag Manager, which we covered in more detail when it launched here.
But the company insists that advanced security is not needed for the average product tag, because businesses should also be using other layers of defence against counterfeiting, rather than relying solely on RFID.
If we could get people to buy a product tagged to oil, if price goes up on oil, it costs more at the pump, but your whole portfolio has gone up.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com