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Pepsi's SoBe Lean boasts on a product tag that it "acts like liquid liposuction".
"This is what weaving's all about," she said, admiring the execution, and noting that each product tag gave the name of the artisan who made it.
After tapping a product tag or sticker on the site, shoppers are taken to an Instagram product description page.
For decades, it felt like every product tag read "Made in China". The country's dominance of the global export manufacturing sector in the post-Mao era was staggering, filling homes the world over with cheaply assembled hats, lighters, and bobbleheads.
But the company insists that advanced security is not needed for the average product tag, because businesses should also be using other layers of defence against counterfeiting, rather than relying solely on RFID.
OpenTag integrates with Google's analytics services and Google's own, free tag-management product, Tag Manager, which we covered in more detail when it launched here.
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The fabric, according to product tags, "releases marine amino acids, minerals and vitamins into the skin upon contact with moisture".
Matrics, a privately held company in Rockville, Md., makes radio frequency identification systems that transfer small bundles of information embedded in product tags to wireless readers.
When asked about Lululemon's product tags and the claims about vitamins and minerals, he said, "That's coming from the manufacturer.
A radio identification system uses electronic readers to retrieve digital data stored in microchips embedded in plastic product tags, with metal grids around the chip that serve as an antenna.
Conceiving inventory-management software that helps a retailer make the best use of electronic product tags, for example, might be something best done by system designers in the United States working closely with the retailer.
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CEO of Professional Science Editing for Scientists @ prosciediting.com