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Where getting big begins to hurt the product, small can be bountiful.
Fine pinot noir has long been an artisanal product: small producers making small lots of wine.
His company, Broadcast.com, offered a crude product (small pictures that "flicker like a dim candle," according to one critic), and it hadn't come close to turning a profit.
Dhanei KGFS, a financial services provider in Orissa, India, pioneered a successful new product: small, low-interest emergency loans that clients of their bank had pre-qualified for and could get at any time of day or night, nearly instantly.
Polyketides represent a class of natural product small molecules with an impressive range of medicinal activities.
Olark co-founder Ben Congleton is clear with who they're targeting with this product: small to medium size business owners.
Similar(49)
The columnist Molly Ivins complained, shortly before her death, that the newspaper companies' solution to their problem was to make "our product smaller and less helpful and less interesting".
Interestingly, part of making the product smaller means doing away with key holes and keypads — both potential security loops.
In the work described here, we have discovered that the natural product small-molecule Wit inhibits the tyrosine phosphorylation of STAT3 and STAT5 by blocking the EGF- and IL-6-stimulated binding of EGFR and gp130 to STAT3 and STAT5.
Multiplying a number by a number less than one will actually make the product smaller than either number.
Here are five wonderfully weird products small businesses created.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com