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It's a playground of febrile corporate vision projects of the kind that struggle to express what their market, product, purpose or business plan really is.
It is usually done after the product purpose, the audience, and the features have been established, but before an information architecture or design has been developed.
Grabbing as much data as you can to mine for future intel to monetize your free service is a common startup modus operandi, but not one that meshes naturally with the idea of collecting the minimum data possible, only for the specific product purpose and then discarding it as soon as possible afterwards.
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Twitter itself has been testing out the tracking of links from its site, though it claims to be just doing so for internal product purposes.
The company that succeeds in doing so would be "close to the Google search paradigm because it would be right in line with demand generation and with discovery that relates to product purposes".
According to Neowin, Microsoft is prepping a series of "Sky" branded products purposed with taking on Apple's MobileMe and App Store offerings.
The mission is not to just create great products; it is to create products with a purpose, products that give us access to health so that we can all Lift Good, Live Good, Look Good®.
Instead of selling shampoo or 'the leading shampoo,' give your product a purpose, such as washing half the heads in Brazil.
The corporate world is full of companies that managed to reverse their fortunes by changing their product or purpose when they sensed their original path had run its course.
She could leave the product's purpose intentionally open the tagline would become "Hack Things Better"—so that customers could use their own imagination.
The obvious message is the organization's product or purpose and is targeted to donors, users, clients, media etc.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com