"product proposition" is a correct and usable phrase in written English.
You could use it in a sentence such as, "This company offers a comprehensive product proposition to suit the needs of most customers."
Judges commented that the Guardian's website impressed them with "an exceptional content and product proposition that clearly understands its audience".
Although the campaign is "still about recognizing youth," it is "important we get back to a style and product proposition," he added, otherwise the ads "can get a little too ethereal or esoteric".
Joules said sales had grown both in its chain of shops and online, with the chief executive, Colin Porter, putting the success down to the "strength of the Joules brand, unique product proposition and customer engagement".
At the heart of our product proposition is a single class of travel: by serving a very simple network, with a simplified business and an efficient train, our business model is based on fares that are significantly lower than those on offer today across the travel options, including air".
In a commercial project it is unlikely that all these would be considered within a single product proposition.
Until you hit 40% you need to focus on the product proposition, targeting and quality.
Thus, the improvement of product propositions through variety enhancements or innovation significantly fosters survival chances.
But the messages tech giants have used to sell their services have hardly amounted to an honest summary of their product propositions.
"Making things as simple as possible [for consumers] is one of Tesco's fortes in terms of the product propositions, and that's probably as good an approach as any for entering the U.S".
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In a headlong rush to create new customer experiences - such as prioritising mobile and premium store experiences - losing sight of getting the product and proposition right for loyal, valuable customers has been costly.
