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Mr. Whitacre and other new board members are eager to accelerate a number of product programs.
Penalizing customers wasn't an option, and product programs had to go forward.
But Mr. Davis, the head of North American product programs, said Ford's research showed that was enough for most owners.
While Magna had pledged to work with G.M. on current product programs, there were no long-term guarantees on sharing engineering, technology and vehicle platforms.
But the question facing Detroit is how it can continue to finance its operations and product programs until the market rebounds and its new models hit the showrooms.
Now, with sales plunging to levels comparable to the early 1980s, automakers are delaying or canceling product programs to conserve cash.
Similar(37)
"Eight hundred million — that's almost the cost of a product program," said Mr. Booth, the chief financial officer.
This is a mass-produced, artificially intelligent consumer product programmed to engender affection.
To achieve economies of scale, standards are defined across the product program.
The research was supported by the DARPA "Atoms to Product" program and the Wyss Institute for Biologically Inspired Engineering.
Dr Elliot Duff, a product program manager at the CSIRO, compares the way his field of expertise, robotics, has changed with the arrival of the fourth industrial revolution.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com