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Take one tech buzzword — "user experience" — that was particularly prominent in the product presentations this year.
In the unofficial hierarchy of Silicon Valley press events, Microsoft's product presentations haven't placed near the top for some time.
And yet, those who did choose to view video product presentations bought "significantly more" than those who did not view the video, he said.
Many turned to Wikipedia, above, and to YouTube, possibly to watch one of Mr. Jobs's many product presentations or his Stanford University commencement address.
Vogelstein is a veteran journalist who has reported on Silicon Valley for decades, and his patiently cultivated sources reveal the truth behind all those choreographed product presentations that have so beguiled journalists and consumers: "yelling, screaming, backstabbing, dejection, panic and fear".
At the second, in November, which included product presentations and sales — Ms. Carlino travels to Italy regularly to investigate new gluten-free foods — attendance swelled to 60. Monday, she will host a third dinner — $50 a person, including appetizers, entree, beverage, dessert and tip — and expects up to 80 people.
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"Each window had to be considered in terms of light and product presentation," Mr. Roberts said.
I think it's just product presentation: it's what the customer likes".
But Michael A. Vitelli, a senior executive at Sony, did not even mention digital television in his company's product presentation.
It was the second major product presentation for Tim Cook, Apple's chief executive; in October he led the introduction of the iPhone 4S.
Instead, companies like Apple and Amazon tend to hold their own product presentation where they can have a "captive audience all to themselves," Ms. Rotman Epps said.
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