"product position" is a term commonly used in marketing and can be used in written English.
It refers to the way a product is perceived by consumers in relation to its competition or in a specific market. Example: "Our new marketing strategy aims to improve our product position in the luxury market, where we have been struggling to stand out among competitors."
Looked at product position in coolers, and percentage of our product there, pricing, and promotions vs. the competition.
Our analytical results show that the brown segment's efficient quality provides an "anchor product position" for the price leader regardless of whether the price leader is a brown or green firm.
"We will always continue with our direct-to-consumer business: it's really important to have a strong brand and product position in the market in order to win these kinds of telco deals," Rhapsody's senior vice president for Europe, Thorsten Schliesche, told The Guardian.
An understanding of physical characteristics which influence food heating including geometry, shape, product position and dielectric properties is extremely important in the design of RF heating systems and recent publications in these areas are discussed in addition to the most recent developments on mathematical modelling.
We talked through its product position and focus on smaller margins than it might.
Zuckerberg would then go on to court Dorsey heavily, but refuse to give him a head of product position.
Marketing factors include product positioning and pricing.
His research interests include pricing, product positioning, and market segmentation.
Beyond the case of music industry, our model has implications on product positioning and product design.
We discuss results and implications regarding product positioning and the packaging design process.
Based on this, an optimal product positioning model can be established.
