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"So we're going to give them the salient product points they need to buy a truck or S.U.V".
Indeed, if "the take-away here is the shock value but not the copier's product points, people may not be motivated to change copiers," he said of the Toshiba spot, or even be able to recall whose ad it was.
"The rapid adoption of TruStage's term life product points to a very real market need for understandable, affordable and easily accessible life insurance," she added.
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It isn't about getting to the product point and then, boom, you're done.
Over bites of oatmeal, she smoothly pitched the product, pointing to individual items like the St. Tropez Strawberry lip balm ($7.50).
Another T-shirt maker in the building decided against making the product, pointing to an unsold "I Survived Hurricane Irene" sample on his wall.
But Mr. Khale believes that from a product point of view, there are now much more sophisticated products available that can meet the need for compliance with Islamic law.
"It is better to be diverse from a geographic point of view and a product point of view," said Justin Schack, an analyst at Rosenblatt Securities, who said the Deutsche Börse option is preferable.
From a product point of view, the two startups' offering seem to be a good fit.
The acquisition makes a lot of sense from a product point of view.
It is priced at absolute perfection– from a business, not product point of view.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com