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Small "d" top-down decision making is particularly suited to industries where the pace of change is fast and speed to market trumps product perfection.
Contrary to traditional product development, which usually involves a long, thoughtful incubation period and strives for product perfection, the goal of the MVP is to begin the process of learning, not end it.
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The early stage deals are centred around giving a small startup team enough money to burn for three years to get a product to perfection – but without a revenue model, just a really great service – then sell it.
And the consciousness of the product and the perfection of that product can never go away.
The description of the work it did was vague – redefining perfection, exquisite product service delivery, and so on.
Steve Jobs's obsession with perfection in product design created a legacy that frames the opportunities Apple managers will (and will not) consider.
Madison Avenue loves to extol the perfection of products, from a whipped icing that is "the perfect blend of fudge and vanilla" to a luxury car that is devoted to "the relentless pursuit of perfection".
Timeless themes of greed and deception take on added resonance when juxtaposed with a woman who has held out her lifestyle and her products as exemplars of perfection.
Retailers, particularly in wealthy countries, put too much emphasis on the superficial beauty and perfection of products which results in perfectly good food being discarded if it doesn't look "right". Supermarkets should heed surveys that show that consumers will buy "heterogeneous" produce if the taste is unaffected and offer the public a broader range of products.
He reasons that, given the resemblance between nature, which displays in many respects a "curious adaptation of means to ends", and a man-made machine, we must infer the cause of nature to be an intelligence like ours, though greater in proportion as nature surpasses in perfection the products of human intelligence.
Big "D" consensual cultures are great for industries where development timelines are long and perfection of the product is essential.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com