The phrase "product perceptions" is correct and usable in written English
It can be used when discussing how consumers view or interpret a product's qualities, features, or brand image.
Example: "Understanding product perceptions is crucial for developing effective marketing strategies."
Alternatives: "product views" or "product impressions"
In our experiment, we examined product perceptions and emotions in early phases and for short-time usage.
That's where it found that perceptions of the enterprise (workplace, governance, citizenship, financial performance and leadership) trumped product perceptions (products and services plus innovation) in driving behaviors.
It found that perceptions of the enterprise (workplace, governance and citizenship) trumped product perceptions (products and services plus innovation) and performance (financial performance and leadership) in driving reputation.
We reasoned that consumer characteristics such as one's gender and Need for Cognition (NFC) can affect which meaning(s) of ad background music people use when forming product perceptions.
The dual aim of this research is, firstly, to analyze the physiological and unconscious emotional response of consumers to a new technological product and, secondly, link this emotional response to consumer conscious verbal reports of positive and negative product perceptions.
This study used a best worst scaling choice experiment to estimate how labels featuring the new Star rating, the Multiple Traffic Light (MTL), Daily Intake Guide (DIG), and a no-FOP control affected consumers' choice behaviours and product perceptions.
Although the effect of explicit cues on product perception has been studied extensively, systematic research on this topic is still in its infancy.
Food packaging plays a major role in attracting consumer attention and generating sensory and hedonic expectations; which could affect their product perception and purchase decisions.
The results indicate that the analysis of this type of signal has a potential use in the understanding of product perception.
That said, relatively little is known about the impact of seeing the food/drink within (as compared to more traditional opaque packaging designs) on product perception or consumer purchase intentions.
Investigating the emotions elicited by a product considering only its sensory characteristics or both its sensory characteristics and packaging/branding can give a deeper insight into product perception and can help companies in the design and optimisation of products that meet consumer expectations.
