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But, she added, consumers took away the entire product message after watching the ads again.
A continuous product message has woven itself into the very fabric of our existence.
"The product message is there, but it's not as direct," said Mr. Crociata.
"It is increasingly hard to break through with your branding or product message in sports," said Greg Luckman, president of MEC Access.
Kelly Thompson, vice president for advertising and brand management at Fruit of the Loom in Bowling Green, Ky., a unit of Berkshire Hathaway, said the company "challenged the Richards Group" to find "a way for us to deliver a product message in a new way".
We're providing 90% entertainment, 10% product message.
Similar(51)
Some subject players to a kind of saturation bombing of brand names and product messages.
Display advertisements have lagged behind search and text advertisements in the ability to send consumers specific product messages.
Mr. Master has been working with Babs Rangaiah, Unilever's director for media and entertainment, on promotions that focus more on entertaining viewers than on delivering product messages.
Eric Hadley, general manager of worldwide marketing for Microsoft, said the company had ambitious plans to place product messages in NBC shows.
A belief propagation algorithm defines the sum product messages and their update rules over the factor graph.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com