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"We sell the product first, not the story.
"We had the product first and then went looking for a market".
"Bill wants to turn that on its head: sell the product first, then build it".
It puts product first and saves the best for last, when you're almost beyond caring.
He was concerned "that people would not buy without being able to see and touch the product first".
"Advertising executives on Madison Avenue will tell you that you should have a good product first and then market it.
Similar(9)
People buy products because they are great products first.
Amazon, on the other hand, generally lists the lowest-priced products first.
That has led companies to introduce their products first and face consequences later.
Pick up dry products first, then those that should be kept cold or frozen.
The former employees said the scheme began in 1999, when Kyphon's products first came to the market.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com