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What about the marketing and PR that let you know the product exists?
If the product exists in abundance, it will be used in less-important ways.
"There is a misconception among people engaged in local food efforts that if the product exists, the schools and hospitals will buy a lot of it," Cook says.
Nobody knows this product exists.
No consumer product exists in a societal vacuum.
Walk says that he asks, "Is the world a better place because this product exists?
Similar(24)
Similar versions of the product exist elsewhere.
Before the game-changing Boots order, Blue Badge Company was getting good reviews, but nobody knew the product existed, which limited sales.
Q: Why doesn't the product exist now?
Consider "why should this product exist in the world and why must it be you to do it," said Paine.
11/19/08: Microsoft denies secret new product existed, promises Vista Service Pack 1 coming by end of the year.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com