The phrase "product direction" is correct and usable in written English.
You could use it in a discussion about business strategy, such as: "The company has decided to develop a new product direction to increase profitability and ensure long-term success."
Unlike G.M. and Ford, Chrysler, which is privately held by Cerberus Capital Management, has shared little information about its product direction.
The Instagram founders thought Facebook's increasing interest in shaping Instagram's product direction and growth was overbearing, according to several people familiar with their thinking.
Rowe and his three colleagues – a chef, a buyer and the chain's director of product direction and innovation – are on a trend-hunting trip to find products that they can adapt and sell, and they've invited me to join them.
"You see so many people running with headphones in an a smartphone or music player attached," said Wood. "This is totally, utterly rational as a product direction for Apple.
Facebook's engineers also have a monthly hackathon where they can work on whatever they like; that doesn't determine product direction but features such as drag-and-drop organisation have come out of that.
In these industries, disruption will create opportunities that force "bet the company" decisions about product direction, markets, pricing, supply chain, operations and the reorganization necessary to execute a new business model.
At first, management had virtually no idea in what product directions their efforts would point.
He expects them to help give product directions and improve the site's usability as the company continues to grow.
Mr. Dorsey's role has since been reduced after employees complained that he was difficult to work with and repeatedly changed his mind about product directions.
Start-ups can – and should – mine competitive intelligence to refine their understanding of the market and customers, consider new product directions, and outmaneuver potential rivals.
Product examples are used to provide information about raw materials, construction methods, performance requirements, and design, and a projection of future product directions is given.
