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Product cycle times are shorter.
What worries Piecyk is Apple's "compressed product cycle".
Mr. Huether said the product cycle for consumer electronics had accelerated in recent years.
"Forget about the product cycle," said Charles Wolf, a financial analyst at Needham & Company.
"Materials are getting better as models move through their product cycle," he said.
Mr. Cook portrayed the slowdown as part of the normal two-year product cycle of Apple's iPhone.
These trends come despite the most favourable product cycle in 20 years (which we fear is nearing maturity).
Intel and others also use the tick, tock product cycle, traditionally displaying improved battery life on the tick.
Similar(3)
"Tech clearly operates on shorter product cycles," he said.
One reason is that product cycles are undeniably getting shorter.
As customers become more fickle, product cycles are shortening.
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