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The potential benefits derived from advanced data processing include flexible manufacturing, optimal production rates and enhanced product customisation.
To respond to these needs of product customisation and shorter lead times, companies are prompting to reduce their production batch sizes (Singh and Khanduja 2010).
In a global, e-commerce marketplace, product customisation is driven towards manufacturing flexibility.
This is mainly related to its huge commercial potential in terms of added value or product customisation, with applications extending from tooling, to mould & die, medical, food & drink, aerospace and others.
Manufacturing industries are moving to the concept of RMS to fulfill the great demand to deliver greater levels of product customisation at a higher quality and at reduced cost.
The product customisation trend has an unprecedented impact on manufacturing companies, as the ever-increasing number of product variants and the enlarged pool of cooperating partners vastly increase the feasible alternative supply chain configurations.
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The results show that differentiation based on customisation, product assortment and website design are more effective when directed at the experiential shopper.
This work aims at establishing a novel product definition and customisation system (PDCS) for organisations to meet this demand in today's competitive and globalised business climate.
The paradigm shift from mass production to mass customisation and reduced product lifecycles requires continuous re-engineering/configuration of modern manufacturing systems.
This can produce a formidable array of data that makes possible both one-to-one marketing directing sales pitches at particular individuals and "mass customisation"—changing product specifications, for instance for jeans or computers, to match individual orders to the individual customer's preferences.The Internet could, in short, overturn much of the traditional economics of retailing.
Frank Piller, an economist at the Technical University of Munich who has made a special study of the way companies customise a basic product line (a process dubbed "mass customisation"), argues that the biggest change is usually in the design and construction of the product.
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