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Furthermore, the effects of information control on consumer involvement and product attitudes are moderated by their shopping purposes.
The results of five field and laboratory experiments reveal a "time vs. money effect" whereby activating time (vs. money) leads to a favorable shift in product attitudes and decisions.
The emphasis on national advertising is to create more favourable product attitudes.
Mogilner and Aaker reached these conclusions after running a series of experiments, whose results they discuss in an article titled, "'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection," published in the Journal of Consumer Research in August.
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Results show that picture text congruence positively affects product attitude via processing fluency but only so for participants high in need for cognition.
Numerical results indicate that the genetic algorithm provides better accuracy and efficiency and can thus be used to solve difficult product attitude evaluation problems in engineering metrology.
In Study 3, we adopt a realistic shopping paradigm using a shelf with authentic products, and find that a slim (as opposed to wide) package shape increases on-shelf product recognition and increases product attitude for healthy products.
Whereas simulation of a slim (vs. wide) body shape increases choice likelihood and product attitude when consumers have a health-relevant shopping goal, packaging shape does not affect these outcomes when consumers have a hedonic shopping goal.
In these previous studies perceptions regarding teachers and other role models, who use tobacco products, attitudes based on exposure to the media and experimentation with tobacco products were thoroughly investigated.
The cross-strait telecom pact signed on Monday also included cooperation on technical research to enhance the China 3G networks end-to-end stability; on market research to study Chinese consumers and to explore psychological factors that can influence Chinese users product awareness, attitudes, usage habits and behavioral motivation.
It's ironic because in almost all communication firms the mantra is that behaviour is a product of attitude and intention, so to change volitional behaviour, you have to re-programme attitudes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com