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Results show that picture text congruence positively affects product attitude via processing fluency but only so for participants high in need for cognition.
Numerical results indicate that the genetic algorithm provides better accuracy and efficiency and can thus be used to solve difficult product attitude evaluation problems in engineering metrology.
In Study 3, we adopt a realistic shopping paradigm using a shelf with authentic products, and find that a slim (as opposed to wide) package shape increases on-shelf product recognition and increases product attitude for healthy products.
Whereas simulation of a slim (vs. wide) body shape increases choice likelihood and product attitude when consumers have a health-relevant shopping goal, packaging shape does not affect these outcomes when consumers have a hedonic shopping goal.
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The emphasis on national advertising is to create more favourable product attitudes.
Furthermore, the effects of information control on consumer involvement and product attitudes are moderated by their shopping purposes.
Mogilner and Aaker reached these conclusions after running a series of experiments, whose results they discuss in an article titled, "'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection," published in the Journal of Consumer Research in August.
In these previous studies perceptions regarding teachers and other role models, who use tobacco products, attitudes based on exposure to the media and experimentation with tobacco products were thoroughly investigated.
It's ironic because in almost all communication firms the mantra is that behaviour is a product of attitude and intention, so to change volitional behaviour, you have to re-programme attitudes.
Moreover, user-centered design influences perceived product innovation, attitude toward playing, and behavioral intention to play.
London based social-network-service Streakr is just a twinkle in its founder's eye and could be months from launch, but they've got a fancy logo and they promise to deliver a product with attitude.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com