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An attempt to design a sensorially attractive product addressed to consumers with Inflammatory Bowel Disease was made.
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Each product addresses potential bottlenecks in the spread of the technology, called radio frequency identification, or RFID.
That anti-theft product addresses a specific need for the many West Africans who rely on motorcycles for transportation.
Naked, Odwalla and Innocent sell hundreds of millions of dollars of product addressing the same problem that Gerber identified with a very similar solution.
Does your product address a viable market?
The product addresses quite possibly the biggest ongoing issue with Bluetooth earbuds: battery life.
Investors need to know that the product addresses a real world pain.
Commenting on the funding round in a statement, Paul Munn, director at Par Equity said: "Mallzee is an innovative product addressing a fast changing consumer market.
In short, a disruptive product addresses a market that previously couldn't be served — a new-market disruption — or it offers a simpler, cheaper or more convenient alternative to an existing product — a low-end disruption.
While few products address all concerns, she said, "anything's a step in the right direction".
Many of today's food products addressing specific nutritional, health and wellness needs of human and animal consumers are often very complex structures.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com