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Google's recent acquisition of Next New Networks and the creation of YouTube Next was in and of itself a premium content play, but for original and not studio-produced highly advertiser friendly fare.
'Advertiser content/content from our advertisers' is used to describe advertisement features that are paid for and produced by the advertiser rather than the publisher.
JAGFN: Devised by the creators of JagNotes.com, a Web site that traffics in rumors about stocks and is aimed at active traders, JAGfn produces an advertiser-supported financial newscast for Web sites.
"Look at Who Wants to Be a Millionaire," says Steve Marrs, chief executive officer of New York City-based Brand Entertainment Studios, which produces similar advertiser-sponsored programming.
BUSINESS DAY An article on Monday about changes at The Burlington Free Press in Vermont misidentified the executive who produced testimonials from advertisers in support of the paper.
YouTube has begun charging for some independent movies, in an effort to compete with Netflix, and its managers know that to succeed it must have professionally produced content that advertisers — and consumers — will pay for.
Friedman said: "Most media is advertiser-driven; most media is produced to be friendly to advertisers.
Yahoo executives still say they believe that professionally produced video appeals to advertisers more than the skating dogs and off-tune singers on YouTube.
It is part of the YouTube's evolution from a free-for-all Web site for goofball videos to, it hopes, a destination for professionally produced videos and the advertisers that want to appear near them.
The sheer amount of media produced by film makers, advertisers and ad agencies is exploding.
YouTube has been trying for two years to transform itself into a bigger revenue producer for Google by attracting advertisers with professionally produced videos and new kinds of ads.
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