But Dairy UK, which represents processors and milk buyers as well as milk cooperatives, opposed the move.
It is the California Milk Processor Board, which is not an alliance member -- not the milk producers federation.
The California Milk Processor Board, which is behind the "Got Milk?" advertising campaign, wants to rename a small town in California.
It is the largest independent cheese maker and milk processor in the UK, turning out over 14,000 tonnes of cheddar, and it exports to more than 160 countries.
Last week, Dairy Crest, the UK's biggest milk processor, cut its price by 1.4p to just under 22p, way below the 30p guide.
Got Lube? — that the California Milk Processor Board made a poster of them in 2005 and offered it for free download.
The Dean Foods Company, a milk processor, cut its profit forecasts because of bad bets on dairy prices and because of record fuel and commodity costs.
Another British brand, Wyke Farms from Somerset, the UK's largest independent cheese producer and milk processor, is now stocked in Intermarché, Monoprix and other big French supermarkets.
In December 2006, the California Milk Processor Board worked with the CBS Outdoor division of CBS to introduce scent strips on bus shelters in San Francisco.
The milk processor, whose other brands include Country Life, Clover and flavoured milk drink Frijj, will also make a one-off £40m cash contribution to plug its pension fund deficit.
Embattled milk processor Murray Goulburn has backed a commodity milk price index as a way of providing more transparency for dairy farmers who are facing mounting debts after a price cut by the cooperative and followed by Fonterra.
