From CEA literature in the field of health promotion two different frameworks were obtained that attempt to account for the complex process of behavior change in CEAs of behavioral interventions.
The Theory of Self-Regulation emphasizes an iterative, rational process of behavior change in which an individual working towards a behavioral goal learns from successes and failures and uses this knowledge to develop effective behavioral strategies to achieve his or her goal [ 37, 38].
These design features make the process of behavior change rewarding, easy, and desirable rather than a sacrifice or burden, as "diets" and "exercise" are often perceived to be.
The findings suggested that smoking cessation intervention strategies for Thai alcohol-dependent smokers should target the process of behavior change, nicotine dependence, self efficacy and decisional balance.
Furthermore, alcohol-dependent smokers in the "quitter" group were found to possess lower levels of nicotine dependence, higher score of process of behavior change, higher levels of self efficacy and higher decision-making abilities than those in the non-quitter group.
The major findings of the study were as follows: the variables that could discriminate between the „quitter‟ and "non-quitter groups amonon-quitter groupspendent smokers, amonge 0.05 significance level were process of behavior change, nicoThai dependency, self efficacy and decisional balance.
As demonstrated in interventions to reduce children's screen time, emphasis is placed on incentives for the process of behavior change rather than outcomes, by using frames to enhance intrinsic motivation such as perceived choice and control, individualization, fantasy and contextualization, challenge, curiosity, and cooperation and competition.
This structure mimics life itself for most of us and also mimics the process of behavior change.
Likewise, it is unclear if some psychological factors are more important than others in the process of behavior change.
Research indicates that planning is a powerful self-regulatory tool in the process of behavior change [ 111, 112].
