For Glück, the solution to this problem has been to set her contemporary-seeming speakers in mythical narratives.
Stella's answer to the problem has been to create a range of beers under the softer umbrella Artois brand.
His biggest problem has been to overcome toxic memories of previous Tory governments; Mr Obama's has been to construct a public identity from scratch.
But on Syria, as on so many other problems around the globe, the president's response to a complicated problem has been to turn away, to play it down.
My problem has been to go beyond the circular cyclical structure of the absurdists, which represented a morbid philosophical position they had come to.
Among the Pashtun, the problem has been to find leaders who were not with the Taliban, which had its roots in the Pashtun people.
David Glenn, Scottish football partner at PwC, said: "Its problem has been to rely on the subscription from the Scottish fan base, it was never going to be sufficient.
He takes on case after case, at first baffled and then outraged by church officials whose method of coping with the problem has been to shuffle priests around in what looks like an elaborate game of Whac-a-Mole.
If Nelson Mandela is to satisfy the expectations of his people, he would do well to start by looking north.Black Africa's biggest political problem has been to accommodate the interests of disaffected ethnic minorities.
The first problem has been to find a middle way between the old, cumbersome top-down target regime and the emphasis on competition promulgated by the Tories and, eventually, by Tony Blair.
If anything, say officials, the countries' problem has been to come up with enough well-formulated projects to use up all the money on offer.It will all be no good, however, if the Balts cannot find new sources of employment.
