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Recently I agreed to join a pro bono project to help with child-labor problems in a developing country.
It was to help inexperienced owners that Goldman started a $500 million pro bono project last November called 10,000 Small Businesses.
A Manhattan advertising agency designed the ads as a pro bono project after one of its own employees was found to have the disease.
TBWA\Chiat\Day New York, one of the world's leading advertising agencies, took the account as a pro bono project and devised a stark, text-heavy design in black, red and white.
Crunched out in five weeks as a pro bono project, the study involved more than 70 management consultants from Booz Allen Hamilton, A. T. Kearney, McKinsey & Company, the Boston Consulting Group, Bain & Company and PwC Consulting.
"We go out and source 150 of the most compelling local and national projects and staff it just like we would a paid project, so the pro bono project becomes their full-time job," said Evan Hochberg, national director of community engagement at Deloitte.
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Inquiries are also up at the International Senior Lawyers Project, which recruits volunteers for pro bono projects overseas.
REBUILD EMPLOYEE MORALE While layoffs and shrinking budgets can take a toll on morale, Mr. Gumas said, getting employees involved in pro bono projects can rebuild enthusiasm.
When he joined the family business, his father directed him toward pro bono projects, including working for the Educational Alliance, a settlement house, based in New York City.
"Because these were pro bono projects there was no knowledge capture," Mr. Tierney said, using consultant jargon to explain that valuable insights were not reduced to case studies and stored for use by other consultants on future projects.
To occupy people "on the beach" -- those not told to leave but without work -- McKinsey has assigned its associates (those with graduate degrees) and analysts (those with bachelor's degrees) to pro bono projects and to internal "knowledge development," which usually involves conducting or organizing research.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com