Around that time, he began researching perfume formulas developed by Franciscan monks who colonized the Yucatán in the 16th century; he attempted to blend those formulas with ingredients prized in ancient Mayan medicine, the fruits of which led to the founding of Coqui Coqui perfumes.
He was circumspect about the exact composition of his prize-winning formula, but it was a mixture of gram, millet, almonds, cardamom, herbs and, at times, enhancers that have been banned from other sports.
Imports are highly prized in China after a tainted milk formula scandal in 2008 killed six babies and made some 300,000 infants ill.
In London, in a collection inspired by the British seaside, E Tautz showed the kind of premium denim prized by jean aficionados formed into robust tops and rugged outerwear, way beyond the usual jeans and jean jacket formula.
She had prized unanimity.
This formula worked so well that he eventually developed 21 residential and commercial colonies all over Delhi, including South Extension, Hauz Khas and Greater Kailash, which today are prized properties.
Visual display was prized.
Within a year of winning the prize, for their formula for valuing the financial instruments known as options, Merton and Scholes saw their reputations besmirched in the Long-Term Capital Management debacle.
In that sense presidential debates are like playing the lottery: there's a big prize for winning but no clear formula for winning the prize.
When everyone is seeking the same diminishing prize by following the same formula in the same way, the real rewards are inevitably elsewhere.
