He predicts that privacy-oriented startups – "small garage companies" – will make the biggest impact.
Budnitz declined to reveal how many users Ello has, citing its privacy-oriented, less-data-obsessed ethos.
Since the Snowden revelations, the market for privacy-oriented services has only grown – indeed, it's likely that it will keep growing.
Twitter and the Internet service provider Sonic.net lead the pack, followed by Google, Dropbox, LinkedIn and SpiderOak, a privacy-oriented cloud-storage company.
People in Boston's techno-goth scene got into it, Budnitz noticed, as did people in privacy-oriented Europe who had read stories about Ello in the local press.
There is, however, a sensibility in Europe distinct from America, which we see in privacy-oriented laws such as the General Data Protection Regulation.
Scott Richardson, ContentGuard's product head, says the company wanted to make a privacy-oriented app that is also social somewhere between privacy-oriented apps like Wickr and Snapchat and apps like Instagram, where users post photos that are preserved and often available for anyone to see.
There is a moment out there for privacy activists to seize upon, a moment that privacy entrepreneurs can capitalise upon, a moment that privacy-oriented lawmakers can make political hay from.
But the prospect of using passenger data not just for border control, but also to make airport screening decisions, exposed a fissure between more privacy-oriented European officials and their American counterparts.
That move, the media attention it generated, and a stated commitment to transparency made all the more relevant in the wake of the Edward Snowden leaks, has helped Posteo become one of Germany's fastest growing email providers with a business model of fee-driven, privacy-oriented email services.
In discussions with Facebook over the past year, the attorneys generals were led by North Carolina Attorney General Roy Cooper and Connecticut Attorney General Richard Blumenthal, who said in an interview that there were a smaller number of problems with more privacy-oriented Facebook than with the more open and widely used MySpace.
