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And public opprobrium was heaped on Toysmart, a failed Internet start-up, for violating one of its own privacy pledges when it tried to sell its customer database to another retailer.Soon, consumers will no longer have to rely solely on the integrity of online merchants to limit what advertisers glean about their web-surfing practices.
"When companies make privacy pledges, they need to honor them," said Jon Leibowitz, Chairman of the FTC.
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Consumers will pay more for services that offer a privacy pledge.
At the NYT, Natasha Singer covers significant gaps in an industry effort to bolster student data security and privacy, through a voluntary student privacy pledge.
Rep. Jared Polis (D-Colo). and Brad Smith co-wrote an Op-Ed piece for The Hill on the corporate student privacy pledge signed by prominent ed-tech companies including Microsoft, Edmodo, and Gaggle.
Hipster is holding an "Application Privacy Summit" at its San Francisco office on 17 February to discuss "best practices and privacy standards" and brainstorm a "privacy pledge" that might be adopted by all apps.
The aim, he wrote, would be to create a "privacy pledge - one that can be adopted by all apps, detailing for users what types of privacy expectations they should have".
Applications will be able to boast that they have agreed to the privacy pledge, which should help give their users sense of mind regarding their personal data.
And who are more likely to see the benefits of differentiating their service vs incumbents by offering users a data capture transparency and privacy pledge — along the lines of 'worried about the data we're collecting on you?
In addition to discussing best practices and privacy standards, the goal of the summit to be to come up with a "privacy pledge" – one that can be adopted by all apps, detailing for users what types of privacy expectations they should have.
The lawmakers have long worked on the issue with privacy advocates and more than 100 companies including Microsoft, Google, and News Corp subsidiary Amplify to develop a privacy pledge to prevent misuse of data collected in classrooms.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com